Introduction
Facebook is one of the easiest ways to make money online right now. It’s super easy. There are two ways to do it which we’ll talk about, but more specifically I’m going to talk about three things: PFNs, pace, and niche. These three things matter so much when you’re going to do this. I haven’t talked about this yet so let’s get into it.
The Money Behind Facebook Pages
Initial Results
Now as we start, let’s talk about the money. This is one of my pages. The reach has been 18 million, and keep in mind I’m showing you the entire graph of this page, meaning that we started this page around April 29th. Right now it’s June 12th, so this is till June 11th on the chart.
Growth Timeline
You can see it took us about a month, a month and a half to get to this point. It was kind of flatlining this whole time, but the question is how much money have we made. I can tell you this, we didn’t make any money from here to here, like you know, pennies in the Facebook bonus program which we’ll go over. But then we got here the last few days and we’re seeing traction, and this is how much money we’ve made over three days, 300 something. That’s good, that’s a good passive income. I’m going to show you what we’re doing to get that but realize patience matters so much.
Understanding Pace
Why Pace Matters
And then the pace. Remember that sheet I showed you in the beginning, pace over here, pace matters. Now I’m going to show you what I mean by that, how pace matters, but this is very important. I have a free course, it’s like 30 minutes, teaching you how to do the fundamentals of these Facebook strategies.
Mountain Cabins Example
Look at this page Mountain Cabins. How does this page make money in the pace. Mountain Cabins has 12 million followers, huge page. When you’re starting out you’re not going to have this type of follower count or like count. The page, the money I showed you earlier, the 300 some dollars in three days, that page only has around 10,000 followers. You can do this on a smaller scale, but when you ramp up, we’re going to talk about how to ramp up, then you can make some serious dollars.
Posting Frequency
Mountain Cabins, what I want you to look at right now is how often they are posting. This was four minutes ago, beautiful picture, 32 shares. Two hours ago another nice picture, 107 shares. Four hours ago, so it looks like we have a pace of every two hours. This page is at the highest form you can get in terms of this niche. There are not many other pages with 12 million followers in this specific niche. They have found their sweet spot, their ramp up, their pace is one post every two hours, 12 posts a day.
Exploring Other Niches
You’re going to find certain niches and how you figure this out is certain niches can do more. You can do 24 in a day, one per hour, maybe even 36. You have to go into Facebook, search in your niche, type in keywords, and search other pages. Let’s go on a quick exploratory mission. Type Mountain Cabin, go to pages, and look at these other pages. What we’re looking for is 10,000 followers or more plus at least 10 posts in the last two weeks.
Finding Competitors
You see this one here, Mountain Cabin has it, Mountain Log Cabin, Mountain Cabin and so on. We are looking for pages that emulate the big dogs. The big dogs already have hundreds of thousands of followers and they’re making a lot of money and then people come and copy them. Let’s see if they are successful or not in copying them.
Posting Consistency
Pretty much the same idea here, AI images I’d imagine. This was posted two days ago, June 10th. Beautiful picture, that could work if you hit it the right way. Two days ago, two days ago, three days ago, that’s two posts, three posts in three days. Their pace is a little off, it looks like they slowed down pace and that is a big problem with Facebook. If you slow down pace and throw the algorithm off, it was expecting eight or 12 posts a day. Get it used to what you are doing and then you can ramp it up. Don’t be sporadic with it.
Understanding Share Counts
This page, you can see the share count is not there. That can be a couple of things but they are trying the tactic. This one has 49,000 likes and almost 100,000 follows. Let’s see what their pace is. Three hours ago 12 shares, seventeen hours ago 18 shares, so maybe two per day, three per day. They’re trying link posts which is a different beast altogether. A day ago, so their pace is less than eight a day, maybe eight. The big page had 12 a day.
Smaller Page Example
Let’s look at these guys. 16,000 likes, 23,000 follows. Three hours ago one share, thirteen hours ago one share, sixteen hours ago one share. You need to get into a rhythm, make it methodical and purposeful. If you’re sporadic it’s harder to be successful on Facebook. Stick to a plan.
Posting Strategy
My Own Method
What I do is this, eight posts per day. That’s usually what I do when I’m starting out. You’re going to get no traction when you’re starting out because you have to buy the followers to get to your page because you start with zero, but it’s easy to ramp up. After we show some success Facebook is like we’re going to give you reach and that’s what you want to look for, reach. We go for 12 and in my niches we do 24 per day. That’s what it looks like when we get there.
Understanding Reach
You saw that upward graph when Facebook was like yes, we’re going to give you a lot of reach, a lot of traffic, a lot of eyeballs. We switch from 12 to 24 a day and then we’re really cooking.
How To Make Money On Facebook
Two Monetization Methods
Now let’s talk about how to make money with these tactics. There are two ways to make money on Facebook. One, you can send people off of the platform. This is one of my websites. Over the last six months we’ve had 700,000 visitors and you can see down here Facebook traffic. That’s about 150,000 visitors we’ve sent off the Facebook platform to our website and when they hit the website we monetize.
Website Monetization
There are two major ways to monetize a website. Bonsai Mary, we used to have display ads. Display ads are just ads popping up all over the place. You’ve seen these display ads, everyone has. We don’t have them on the website anymore because we’re going a different way. We built out a custom store for Bonsai Mary with unique designs all over the place. We did this because we’ve proven we can send traffic to the website, we know the niche we’re in and the people we’re serving, so we built out different things.
Product Creation
Look, 100 unique designs for leggings. The reason we did it is this: display, products, services, it goes down the line. This is the laziest and most passive way to do display ads, you just put them up, people come to the website, but you don’t get paid as much. If you have a product you’re making more. In services you can have margins that are 80 percent depending on what you offer. Most people go for display ads because it’s easy, products are harder.
Expanding The Brand
With Bonsai Mary we’ve created this. We can send hundreds of thousands of people to the website. Why not create unique shoes, no one in the world has these patterns because we made them unique. We partnered with a firm who does this. It’s legitimate, you can come to the website and order any of these and they’ll be shipped to your door. A real product. Bonsai Mary, it’s branded, it’s a real brand now. Bonsai Mary is more than a niche website. That’s how you move beyond a niche website.
Profit Comparison
Out of the 700,000 people that visited the website over the last six months, how many do you think would have purchased. Instead of just seeing display ads where we made a couple bucks, even if we got one percent of that, how many people would have bought and what is the ROI on that compared to display ads. It’s a big difference when you add it up.
Private Facebook Networks (PFNs)
How PFNs Work
Now that you understand how we’re monetizing, what does this mean at the top, PFN, Private Facebook Network. You’re going to get a bunch of pages that are all the same niche and you’re going to send them off of Facebook because they can work together. Just like a PBN, a private blog network, there are PFNs. I’m seeing it more and more. If you have questions or want to learn and have a community, join the Maverick Forum.
Community Learning
You can see Facebook page tactics, others doing campaigns going wrong, we troubleshoot each other’s issues. Facebook ramp up strategy, that one, a lot of what we’re talking about has been covered already in that post, a lot of good stuff.
Facebook Bonus Program
Understanding Bonus Income
To be clear, the 300 some dollars we made in the last three days is not from sending people off Facebook. Two different tactics. Facebook has a bonus program and you can say forget about it, I don’t want to do the bonus program, I want to send people off Facebook to my website because I have a good way to monetize.